Board of Directors

Shelly Alcorn, CAE Shelly Alcorn, CAE - Chair

Shelly has spent over twenty years in the non-profit trade and professional association world in various positions including serving as the Executive Director of the California Association for the Education of Young Children (CAEYC). At that time CAEYC was a 501(c)(3) organization with over 10,000 members in California in 37 separately incorporated affiliates. She was also the Executive Director for the Automotive Service Councils of California (ASCCA), a 501(c)(6) trade organization representing the interests of over 1,500 independently owned automotive repair facilities in California. In that role she was also responsible for oversight of a for-profit subsidiary and a 501(c)(3) scholarship foundation.

Shelly is a member of the American Society of Association Executives (ASAE) and the California Society of Association Executives (CalSAE). She holds the designation of Certified Association Executive (CAE). She is Principal of Alcorn Associates Management Consulting and is the author of the Association Subculture blog.

Reese Nank, APR Reese Nank, APR - Vice-Chair

Reese is president of Reputations PR and Marketing based in Scottsdale, Arizona. She has more than 25 years experience in communications for the finance and insurance industries. She spent 10 years in increasingly responsible roles in the communications department at a $20 billion regional bank in Maryland. She left as vice president of communications in 1999 to join The Association for Financial Professionals. There she led a 13-person team of communications and marketing professionals to win national awards from the Public Relations Society of America (PRSA), ASAE and other association groups.  Since 2003, she has been an independent consultant, serving diverse companies including small manufacturers, biotechnology companies and associations.

Prior to her years at the bank, Reese spent two years in public relations and marketing at a start-up, publicly held telecommunications company and six years at a non-profit health insurer. She holds a master's degree in business from The Johns Hopkins University and an undergraduate degree in communications from Towson University. She has been an accredited member of the PRSA since 1987.

Stanley R. (Rob) Gustafson, CAE Stanley "Rob" Gustafson, CAE, CSI - Secretary

Stanley R. (Rob) Gustafson, CAE has served as the Chief Executive Officer of the Woodwork Institute, a regional trade association, standards authority and certification organization for the architectural millwork industry since 1993 after voluntarily serving as Director (16 years) and President/Vice President (8 years). He has been the Executive Editor of the Architectural Woodwork Standards (AWS) and its predecessor Manual of Millwork (MM) since 1992.

Rob is a Certified Association Executive (CAE), an active member of the American Society of Association Executives (ASAE) and the California Society of Association Executives (CalSAE) along with Associate member of the American Institute of Architects (AIA) and the Construction Specifications Institute (CSI). He serves as Secretary of the Joint Standards Committee (JSC) and Secretary, Executive Editor of Sustainable Architectural Woodwork (SAW) and their green standards for sustainable material, process and people in manufacture of architectural millwork. He is also Chief Executive Officer of Accredited Certification Services (ACS) a third party certification body for product and procedure conformity assessment.

Charles Eley, FAIA, PE Charles Eley, FAIA, PE - Treasurer

Charles Eley is an architect and mechanical engineer with 35 years experience in energy efficient and sustainable design. Mr. Eley has made significant contributions to the California energy standards, ASHRAE Standard 90.1, and energy codes in Hong Kong, Hawaii, Guam, American Samoa and Australia. Mr. Eley worked with the California Energy Commission to update the state energy efficiency standards for five code update cycles.

In addition to his energy codes and policy work, Mr. Eley has also developed a number of important publications including the Advanced Lighting Guidelines, the Lighting Fundamentals Handbook, and numerous other technical manuals on energy efficient and code compliance. Mr. Eley is the primary author and technical editor of the ASHRAE/IESNA Standard 90.1 User's Manual (editions 1989, 1999, 2001, 2004, 2007 and 2010). He also served as the executive director of the Collaborative for High Performance Schools and was the technical editor of the CHPS Best Practices Manual. He has also developed a number of energy analysis software applications and has served as energy consultant for a number of landmark green buidlings.


Sandra Giarde, CAE Sandra Giarde, CAE - Director

Sandra has been helping associations meet and exceed their goals for more than a dozen years. Currently, Sandra is the Executive Director for the California Landscape Contractors Association (CLCA), the largest statewide trade association serving the landscape contracting industry.

Previously, Sandra spent five years as the Executive Director of the California Asssociation for the Education of Young Children (CAEYC), a 501(c)(3) organization with over 30 separately incorporated affiliates and more than 5,500 members statewide. Before CAEYC, Sandra spent seven years as the Executive Director of the California Cleaners Association (CCA), a 501(c)(6) organization representing dry cleaners and launderers, where she held the distinction of being both the youngest and the only female Executive Director in the association's history.

Recognized as a thought leader in social media, Sandra has shared her knowledge and expertise through speaking to various associations and groups.  These groups include such organizations as the American Society of Association Executives, the California Society of Association Executives (CalSAE), the Club Managers Association of America and Hilton Hotels.

Sandra is a Certified Association Executive (CAE) as well as an active member of both the American Society of Association Executives and the California Society of Association Executives.  Not content to be just a member, Sandra served on the CalSAE Capital Region Council and chaired the association's largest event - Seasonal Spectacular.  Sandra holds a bachelor's degree in Political Science from the University of California - Riverside.

Mike Lee Michael Lee, CEO - Director

Michael Lee is a qualified futurist and CEO of the ATM Industry Association (, a non-profit trade association with more than 2,700 members in 60 countries. He has founded ATMIA chapters in Europe, Africa, Australia and Asia. He is the founding chairman of Banknote Watch SA ( - a non-profit organization dedicated to protection of cash and currency.

Lee has addressed and chaired industry conferences in Asia, Australia, Africa, Europe, United Kingdom, Canada and the United States. He has also written articles and blogs for industry publications and has been quoted in newspapers and news magazines including Time Magazine and the Wall Street Journal.

He founded the South African Chapter of the World Future Society in 2009 and served as its first chairman. He is a member of both the World Future Society and the Royal Institute of Philosophy.

In November, his book, "Knowing Our Future - the startling case for futurology" will be published.

He serves on the Boards of the ATM Industry Association and now here at the Benefit Corporation Standards Institute.

Jeff Louie Jeffrey Louie - Director

Jeff Louie is a social entrepreneur working on several social start-up ventures. He has more than 12 years working and teaching in exciting and diverse start-up environments. He brings a passion for designing amazing user experiences and implementing highly effective customer service systems for both the team and clients.

In 2012 Jeff completed the successful transition of Capsity, Sacramento's first owner-occupied coworking space, to a newly renovated building. Also in 2012, Jeff was recognized by the Sacramento News and Review as one of Sacramento's top entrepreneurs to watch. As a serial entrepreneur he has started several companies revolving around video media, events management and mobile app development.

Jeff received his Interdisciplinary Degree from University of California, Berkeley while creating his own designed major in Sociology, Technology and Business.  He then completed a one year stint with Americorps serving at after-school programs in Oakland and San Francisco.  Jeff is an active participant in local community based organizations some of which include Metro EDGE communications committee, Asian Chamber Ambassador program, Community Impact Committee of the Sacramento Regional Community Foundation and the Sacramento Asian Pacific Film Festival.

Dr. Curt Robinson Curt Robinson, PhD - Director

Curt Robinson is an educator who brings a broad range of experience to the BCSI Board. He has worked in management, business operations and communications his entire career. He has held executive and management assignments at the University of California, California State University, California state government and a national organization. Curt led a national educational and scientific organization with members from 45 countries as Executive Director between 2006 and 2012. He also served as an Assistant Vice President and Executive Director at California State University. Before his work at California State University, he worked in California government serving the Department of Water Resources (DWR), California State Teachers' Retirement System Board (CalSTRS), and California Department of Education (CDE).

Curt is a member of the Association of American Geographers, Council for Engineering and Scientific Society Executives, American Society of Association Executives, and the California Society of Association Executives. He earned his PhD, MA and a BA with honors from the University of California, Davis. Dr. Robinson has also taught at six colleges and universities and published articles and given presentations on education, energy and botany.